Milk Bar, the award-winning bakery founded by celebrity chef Christina Tosi, is all about bringing joy to everyday life. From 2018 to 2021, I spearheaded the bakery's social media growth, elevating its presence on Instagram and TikTok to a combined following of over 1 million. Below, you'll find highlights of some of my favorite content—each crafted under my direction, showcasing my expertise in social creative strategy and execution.
Images by Megan Madden & Caroline Arcangeli
Creative Ayaka Terawaka and Caitlyn Bradley