Senior Content & Social Media Manager for Milk Bar, a quirky American style and award-winning bakery founded by James Beard winner Christina Tosi, where I led and owned all organic social media channels, with over 1M+ followers combined.

I created thumb stopping content, delivered cutting edge results, and applied out-of-the-box thinking combined with data driven analysis to innovate and propel the brand’s social media forward.

Photographer: Megan Madden and Caroline Arcangeli

Concepts, Production + Art Director: Michele Bengualid, and Ayaka Terakawa