Ice Cream, Now.
Milk Bar’s launch into the grocery store made waves. Ice cream flew off the shelves. People jumped at the opportunity to taste the iconic Cereal Milk in the comforts of their home. I crafted the launch of the campaign through a creative story on social media, generating virality, and empty shelves.
The Launch.
After generating momentum, we hit our community where the like it most: all of the details. This launch was Milk Bar’s most successful ever.
The Tease.
We created a video bringing you back to how ice cream made you feel. Young, alive, and needing it right now.
