Lifelines, a new sensory immersion brand by Melissa & Doug, is about being in the here and the now in the most fun and engaging way possible. For the launch of the brand on Instagram, created Aroma, The Film, a whimsically artistic approach to the sensory journey, told through four unique vignettes highlighting the core products.
Key Role: Creative & Social strategy contract, responsible for developing the launch plans, developing the concepts, serving as brand representative on set, and organized the team and content production for this shoot. This creative was used across organic and paid media.
Producer: Dani Okon
Director & Cast: Clam Studios